Decide with clarity

Account Audit

At Darlana, we believe good decisions come from a clear picture. That's exactly what the audit provides.

Objective Thorough Practical

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Overview

What Is The Account Audit?

A Google Ads account accumulates a lot of decisions over time: settings, structures, ad copy, targeting. Some of it was intentional, some of it was adaptation, and some of it simply became habit. From the outside, all of this is much easier to see.

  1. Access & Review

    For the audit, we ask for temporary access to your account and your tracking tools, and we go through everything carefully. We look at how the account is structured, what settings are running in the background, how the ads are written and whether what you're measuring is actually being measured correctly.

  2. In-Depth Analysis

    We look for things that may never have come up, or that have quietly drifted off course over time. It's surprisingly common for businesses to be optimising towards conversions that don't actually measure a business outcome. As part of every audit, we also check whether the data behind the reports can genuinely be used for decision-making.

  3. Clear Report & Next Steps

    Within 3–4 working days, you'll receive a detailed written report that clearly shows what we found and why it matters. Within a week, we'll walk through it together on a video call, so you don't just receive a document, but truly understand what's worth changing and how.

  • Objective & Independent An unbiased review focused on what's best for your results.
  • Detailed & Thorough We go deep to uncover what others might miss.
  • Actionable Insights Clear recommendations you can act on with confidence.

What we typically look at

Every account is different, but most audits involve looking at:

Structure & Strategy
  • Google Ads account structure
  • Campaign settings and bidding strategies
  • Budget allocation
Targeting & Messaging
  • Search terms and targeting
  • Ad copy and messaging
  • Landing page alignment
Tracking & Data Quality
  • Conversion tracking and measurement accuracy
  • GA4 and GTM implementation
  • Reporting quality and data consistency

What we commonly find

Not every audit uncovers major issues, sometimes the account is in good shape and only needs a few adjustments. But common findings include:

Measurement Issues
  • Inaccurate or incomplete conversion tracking
  • Reporting that doesn't reflect reality
Strategy Gaps
  • Campaigns optimising towards the wrong goals
  • Budget being allocated inefficiently
Missed Opportunities
  • Valuable search terms being missed
  • Opportunities that were never tested

In audits, we find problems with measurement more often than with the campaigns themselves. If the data doesn't reflect reality, even the best optimisation can push things in the wrong direction.

The audit isn't about criticising other agencies or their work, it's about uncovering the gaps that may have been overlooked, and that are still affecting your results today. In the end, you'll have a clear picture of where things stand and the freedom to decide on your next step.

Free Audit Call

Sometimes you don't need a full audit, just a fresh pair of eyes.

The audit call is a free, 30–60 minute video call where we look at your business together and go through your campaigns. We share our honest impressions - what we'd do differently, and why. We won't go deep into technical details, and there's no commitment involved.

If you decide afterwards that you'd like the full audit, you're welcome to go ahead. But if the call gave you what you needed, that's perfectly fine too.

30–60 minutes | Free. No obligation.