Boutique Google Ads Agency

Ad Management

A deliberately small client list means your account is never one of many.

Small client list Full attention Long-term partner

A different approach

Outsourcing your ads should feel like freedom, not a new source of stress. Often, it doesn't. Difficult communication, unclear results, and somehow you're still the one keeping everything together, someone else just does the daily work.

Darlana works differently.

We work with a small number of clients, deliberately. This isn't a capacity issue. It's a choice, and it shapes everything about the way we work. By keeping our client list small, we can give every business the kind of attention it actually deserves, not as a premium add-on, but as the baseline.

Who we typically work with

We're usually a good fit for businesses that:

Already have a proven product or service

Understand the value of paid advertising as a growth channel

Are looking for a long-term partner rather than a supplier

Value strategic thinking as much as campaign execution

We're probably not the right fit if you're looking for overnight results, a set-and-forget solution, or someone to simply follow instructions without asking questions.

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What working together actually looks like

We don't just manage campaigns, we look at the wider picture too. Most campaigns don't fail because of one big mistake. They fail because of dozens of small decisions that seem insignificant on their own, but together make a real difference.

Looking at the wider picture might mean landing pages, conversion tracking, lead quality, reporting, budget planning, or identifying bottlenecks that sit outside the advertising platforms themselves. Not because we're trying to become your marketing department, but because advertising performance rarely exists in isolation.

Sometimes the biggest opportunity isn't inside the campaign.

How it works

We start with a free call to understand your business and see if we're the right fit for each other.
If we move forward, we'll request access to your accounts and any relevant tools. We go through everything carefully before we sit down together, so the kick-off meeting is spent on what actually matters: your goals, your audience, your definition of success.
If you've been running ads before: we'll request access to everything we need, then go through the existing campaigns carefully. After the kick-off, you'll receive the proposed campaign structure, ad copy, and keyword research within two to three working days. Once you've approved these, we set up the right measurement and transition gradually to our own structure.

If you haven't run ads before: there's nothing to review and nothing to transition from, so we start directly with setting up measurement and building the campaign structure.
From there, we handle the setup: making sure measurement is clean, consent mode is properly configured, and the account structure is built the way it should be.

Communication

Communication works the way you want it to. There's a shared calendar link for whenever you want to talk, no need to chase anyone. Email works too, and you'll always hear back within one business day.
Reporting

For reporting, we recommend monthly — data needs time to be meaningful — but we'll adapt to what works for you.
What we don't do

One thing we don't do: creative and graphic design. If you need visuals, we'll point you to someone who does. What we do, we do properly.

We work with a small number of clients at any one time, and we intend to keep it that way. If we don't have capacity when you get in touch, we'll tell you honestly, and we'll figure out together how we can still be useful in the meantime.

Pricing

Every client gets a tailored proposal. Get in touch and we'll put together something that fits your business.

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Best suited for businesses spending at least €800 per month on Google Ads.

Frequently asked questions

Do you require a long-term contract?

No. We work on a 30-day notice period, we'd rather earn your trust every month than lock you in.

How long does onboarding take?

Typically one to two weeks, depending on the complexity of your account and how quickly we can align on goals and access.

How often will I receive reports and updates?

We adapt to how you like to work. Some clients want regular check-ins and calls, others prefer a monthly written report. Either way, clear communication and full attention are non-negotiable for us, that's exactly why we keep our client list small.

Nothing goes live without my approval, right?

That's our default, nothing goes live without your sign-off. But if you'd rather not be involved in every decision and trust us to get on with it, that works too. We follow your lead on how hands-on you want to be.

What if results don't come immediately?

Paid advertising takes time to optimise, and we'll always be honest about realistic timelines. What we can promise is that we'll work consistently towards the right direction and we'll tell you if something isn't working rather than quietly carry on.

What if you're fully booked?

We'll let you know and we'll figure out together how we can still support you in the meantime.