Expert support, when you need it

PPC Consultancy

Sometimes you don't need someone to take over, you just need someone to think with.

Fixed hourly rate No retainer Sit-alongside support

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We're here when you needa fresh perspective

If your ads are already being managed, whether by yourself or someone in-house, but you occasionally find yourself stuck, unsure, or simply wanting a second opinion, this is where we come in. We don't touch your accounts. We sit alongside you instead, available when you need a sounding board, a fresh perspective, or help working through a problem.

The hard part often isn't figuring out what could be done, it's working out what actually deserves the attention.

When is consultancy the right choice?

Consultancy is designed for businesses that already manage their advertising (whether themselves or through an in-house marketing team) and occasionally need an experienced outside perspective. Not to take over, but to think alongside.

Many of the businesses that come to us don't lack ideas. They usually have more ideas than it would make sense to pursue at once.

What we can help with

It might be a strategic question, a campaign that isn't performing the way it should, a decision about budget or targeting, introducing a new platform, or simply an idea you'd like to think through with someone who knows the landscape. Whatever it is, we're here when it's useful, and out of the way when it isn't.

Typical situations

  • A campaign isn't performing as expected, and you're running out of ideas

  • You're planning to expand into a new market, and want to understand the opportunities and risks

  • Your in-house marketing team recommends a major change, and you'd like an independent perspective

  • Something feels off in the account, but you can't pinpoint the problem

  • You're trying to decide, where budget should go next

  • Your team has reached a point, where a fresh set of eyes would be useful

How it works

  1. We start with a free introductory call.

    The goal is simple: understand your business, the challenge you're facing, and whether we're actually the right people to help. From there, consultancy is entirely on demand.

  2. Some questions can be answered during the introductory call itself. If that's the case, great! We'll point you in the right direction and you won't need anything further. More complex challenges usually require one or more dedicated consultancy sessions.

  3. Where useful, we'll review the account together during a screen-sharing session. In some cases, we may ask for read-only access beforehand. We never make changes to your account ourselves. Our role is to analyse, challenge assumptions, spot things that might have been missed, and help you make better-informed decisions.

  4. After each session, you'll receive a written summary covering the key observations, recommendations, priorities, and suggested next steps.

The free first session is available once per business. It's there to make sure we're the right fit for each other.

Consultancy vs Mentoring

You are here
Consultancy is for people who already manage their advertising and need help solving a specific problem or making a specific decision.

If you're not sure which is the better fit, we'll work that out during the introductory call.

Pricing

Consultancy is billed at a fixed hourly rate. There's no retainer and no ongoing commitment. You book time when you need it.

We'll always be upfront about what we can and can't help with. If we don't think we can add meaningful value, we'll tell you, and we won't charge for the session.

Frequently asked questions

Do I need to prepare anything before the first session?

Not much, just a rough idea of what's on your mind. The first session is there for us to get to know your setup, so the more context you can share, the better. But there's no formal preparation required.

How long is a typical session?

That depends on what you're working through. Most sessions run between 60 and 90 minutes, though some are shorter if the question is straightforward.

Can I send questions between sessions?

The consultancy is session-based, so ongoing back-and-forth outside of sessions isn't included. If something comes up, just book another session.

What if I need more than one session to work through a problem?

That's completely fine, some topics take more time than others. There's no limit on how many sessions you can book, and no pressure to commit to more than you need.

Is this the same as outsourcing my ads?

Not at all. We don't manage your accounts, run your campaigns, or take over your advertising. We're here to think alongside you, the decisions and the execution stay with you. If you're interested in fully outsourcing your ads, we do offer ad management as a separate service, though we work with a deliberately limited number of clients, so availability varies. You're welcome to get in touch and we'll let you know where things stand.

What if my question can be answered during the introductory call?

Then we'll answer it. The purpose of the call is to understand the challenge and see whether we can help. If the conversation is enough to point you in the right direction, there's no obligation to book anything further.